Max WiFi provide communications consultancy at a ‘can’t fail’ event.
Background: The 2008 MTV Europe Music Awards were held in the Liverpool Echo Arena, Liverpool being the 2008 European Capital of Culture.
Challenge: At an event where nothing could go wrong and where the communications would be stretched like never before, the Production Manager was naturally concerned to make absolutely sure that the arena network would cope with the demands placed upon it. For example, the volume of images being uploaded by photographers from the red carpet area would be way beyond any previous level of traffic.
Solution: The Production Manager brought in Max WiFi on a consultancy basis to advise on communications on the red carpet, in the press pit and in the media centre. Max WiFi analysed the network and its ability to cope with the spikes in the estimated throughput, working with the Production Manager to make adjustments. We then supported the network to fulfil press and media requirements during the event. The result was that this enormously prestigious ceremony passed off without a hitch.
Business Benefits At A Glance:
• At an event where the communications' infrastructure was paramount, Max WiFi were once again trusted to supply the expertise and to provide the confidence that all would be well.
• An event of such fluidity in terms of last minute changes requires support from before the beginning to after the end. Max WiFi’s customer service ethos ensures maximised performance and complete satisfaction.
“I think the nature of the EMAs with its last minute additions and changes makes this a hard event to manage from a supplier’s perspective such as yourselves. Obviously we had last minute changes etc which Max WiFi took in their stride. There were also circumstances whereby I required emergency support in the lead up to the show and at these points I found your help absolutely invaluable”
MTV Europe Music Awards
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